Market
Expansion
&
New Product Launch
Helping brands enter new markets, accelerate retail expansion, and launch products with strategy, data, and flawless execution.
How Market Expansion
Strengthens Brand Growth
Core Expansion &
Launch Capabilities
Retail Buyer Targeting
Identify and prioritize the retail buyers and categories that offer real growth opportunities.
Channel Expansion Strategy
Develop a tailored plan for entering new channels, regions, and key accounts
Product Setup & Launch Readiness
Manage onboarding, item setup, retail requirements, and pre-launch coordination to ensure readiness across retailers.
Promotional & Launch Support
Build launch programs that include pricing, promotions, co-op planning, and retail activation to drive early velocity.
High Point helps consumer brands enter new retail channels and geographic regions by integrating buyer strategy, distribution requirements, and launch readiness into a coordinated approach.
Our team prepares your product to reach the right retailers, at the right time, with the right positioning.
From product setup and account introductions to distribution planning and launch support, we coordinate every step of your expansion plan.
Your brand ultimately receives a clear roadmap that aligns distribution, velocity, and long-term retail performance.
The Expansion Process
That Drives Results
Assessment
Evaluate market fit, retail requirements, buyer interest, and competitive dynamics.
Strategy
Develop a channel and retailer roadmap, launch priorities, pricing recommendations, and timelines.
Execution
Secure outreach, item setup, distribution activation, and promotional launch programs.
Optimization
Track initial performance, refine promotional plans, and strengthen expansion across retailers.
Additional Services That
Support Your Growth
Sales Brokerage & Retail Representation
Strategic placement, buyer engagement, and retail visibility programs that guide long-term growth.
Merchandising & In-Store Excellence
Store-level execution that strengthens visibility, supports program compliance,
and ensures your product placement translates into measurable sell-through.
Category & Retail Insights Management
Category reviews, performance analysis, and actionable retail insights that
elevate buyer conversations and inform smarter assortment and promotion decisions.
Market Expansion & New Product Launch
Frequently Asked Questions
How do you identify the right markets for expansion?
We evaluate velocity, category gaps, retailer requirements, and demographic fit to prioritize high-opportunity regions.
Do you coordinate launch timelines with retailers?
Yes, our team aligns launch timing, documentation, and retail readiness for smoother execution.
Can you support item setup and portal requirements?
Yes, we manage all operational steps needed for a successful rollout.
What if a brand has limited distribution data?
We can support early-stage brands by analyzing category trends and competitive patterns.
Ready to Expand Your Retail Footprint?
Let’s build a market expansion or product launch strategy that delivers long-term growth in new retailers and channels.