Category &
Retail Insights
Management
Transform data into smarter decisions, stronger positioning, and retail strategies that win at the shelf.
We analyze category trends, shopper behavior, competitive activity, and retail data to help your brand build stronger assortments, improve visibility, and communicate more effectively with buyers.
Why Insights Matter
for CPG Growth
Core Insights
Capabilities
Category Reviews & Analysis
Identify opportunities by analyzing trends, velocity, competitive sets, and market behavior.
Retail Reporting & Dashboards
Turn store-level and syndicated data into simple, actionable insights.
Assortment & Positioning Strategy
Guide decisions on variety, pack sizes, pricing, and shelf placement.
Buyer Communication Support
Strengthen sell-in efforts with data-backed presentations and recommendations.
Category insights shape everything from assortment and pricing to shelf placement and promotional strategy.
High Point brings a data-driven lens that helps brands understand the retail environment and uncover growth opportunities.
With clearer visibility into performance and trends, your brand can make better decisions, strengthen buyer conversations, and execute more innovative strategies across every account.
An Insight-Driven Process
for Smarter Retail Decisions
Assessment
Gather available data, retail feedback, and category information.
Strategy
Evaluate trends, competitive activity, and performance patterns.
Activation
Translate insights into recommendations, assortments, and buyer strategies.
Optimization
Refine decisions based on new data, performance, and retailer feedback.
Services That Strengthen
Your Growth Strategy
Sales Brokerage & Retail Representation
Use insights to strengthen buyer conversations, improve presentations, and support smarter retail negotiations that drive long-term brand growth.
Market Expansion & New Product Launch
Identify stronger opportunities for expansion using category trends and retail data to guide launch plans, readiness, and strategic rollout decisions.
Retail Operations & Administrative Support
Align retail insights with operations through accurate documentation, portal updates, and pricing coordination that support clean, consistent execution.
Category & Retail Insights Management
Frequently Asked Questions
What type of data do you analyze?
Syndicated data, retail reports, competitive insights, store audits, and category trends.
Do you provide buyer-ready reports?
Yes, we create clear, data-backed recommendations for buyer conversations.
Can you support assortment decisions?
Absolutely, we guide pack sizes, pricing, and segmentation strategies.
How often are insights delivered?
Reports can be weekly, monthly, or customized for each brand.
Make Smarter Retail Decisions With the Right Insights
From category reviews to retail reporting, we help your brand understand the market and act with clarity.